Latest articles
What types of campaigns can you start with parenting bloggers
In France, 34% of Internet users follow at least one influencer (1). However, influence marketing is still quite new and raises various questions. Many brands hesitate and wonder if it’s useful to integrate this new tool into their marketing strategy, and more importantly what types of partnership to develop with influencers. Bilbokid offers you a […]
Why organize an event with an influencer ?
For childcare brands, opportunities to organize an event with an influencer are varied: launching a product or a new service, or simply, the desire to boost their social media strategy. Whatever the reason, the goal is always the same: using the influencer’s notoriety to serve the brand’s goals. Influencer events: a partnership type favoured by […]
Micro-influencer or macro-influencer? Which type of partnership to choose?
The main difficulty for a brand that wants to engage in influence marketing is finding the ideal influencer in a social media sphere much larger than we imagine in general. There’s also the question of a partnership with a macro-influencer or a micro-influencer, a choice which matches very different profiles and strategies. So, micro or […]
Why should associations use influence marketing?
As influence marketing is used by brands for promotional purposes, associations don’t always see the interest it could represent for them. Yet more and more associations are developing partnerships with influencers. What are the different forms and benefits? Bilbokid offers some ideas on the subject. Renew the association target with influence marketing Associations tend to […]
Partnership with an influencer: good practices
Influencer marketing continues to grow. In 2014, it represented on average 9% of the marketing budget of companies, 13% in 2016, and is expected to increase to 21% in 2019, an increase of 233% in 5 years!1 Many companies would like to invest in this sector, but hesitate on the strategy to implement to develop […]
How to detect fake Instagram accounts ?
Instagram and its 12 million active users in France fuels indulgence. The network has the particularity of bringing together countless influencers. Some of them are creative people, doing actual work, in full transparency, while others use artificial techniques to boost their audience. Artificially inflated accounts worry brands that want to engage in influence marketing. However, […]