Bilbokid enables children's and family brands or their representatives to communicate directly with the parental target group or through its influencers: digital mums, teachers, educators, bloggers and parental influencers.
Connecting mums and advertisers
1st platform for parental influence
The most influential network on the family target
Communicate easily
to parents and teachers
through the recommendation of parenting influencers, childcare professionals
teachers and health professionals!
PARENTS OF CHILDREN FROM
0 TO 14 YEARS
Parents, from pregnancy to the child's 14th birthday, whatever their consumption patterns or interests.
Parents, from pregnancy to the child's 14th birthday, whatever their consumption patterns or interests.
THE PROS OF
EARLY CHILDHOOD
Early childhood professionals: childminders, crèche professionals, parenting advisors, etc.
Early childhood professionals: childminders, crèche professionals, parenting advisors, etc.
THE PROS OF
EDUCATION
Education professionals: kindergarten teachers, secondary school teachers, after-school professionals.
Education professionals: kindergarten teachers, secondary school teachers, after-school professionals.
THE PROS OF
HEALTH
Health professionals: midwives, nurses, nutritionists, psychomotricians, etc.
Health professionals: midwives, nurses, nutritionists, psychomotricians, etc.
A qualified network of over
+45 million subscribers
Parenting communities
Photo Posts
Share photo content of your products in action with parenting influencers and educators.
Videos Posts, REELS and stories
Broadcast video content of your products being demonstrated by parental influencers and educators.
Blog articles
Communicate in an educational way and improve your referencing thanks to thematic blog articles and links.
Events
Play it close and invite influencers to share an experience around your brand and your products.
Influencer targeting criteria
specific to the family market
exclusive to Bilbokid
Audience size
Engagement rate
Audience details (gender, age, country)
Household composition
Pregnant / Primiparous / Multiparous
Age, gender and name of children
Geo-location
Types of consumption
CSP and occupations
Private / public sector
Education sections
Classroom Blogs
More than 300 brands in the sector
already trust us !
"I was very satisfied with this campaign which achieved results beyond my objectives. The performance of the recruitment, the follow-up supports put in place, the quality of the content...Everything was perfect."
« Un grand merci pour cette nouvelle collaboration réussie. Nous sommes ravies de cette opération. La collection a eu beaucoup de succès en boutique et nous a permis de nous recruter de nouvelles clientes. »
« Cette opération a fortement contribué à développer notre notoriété sur la cible enseignante cette année. Nous réitèrerons l’expérience en élargissant aux parents courant de l’année 2020. »
Clear and comprehensive reporting
A culture of results and r.o.i.
Content produced
Coverage / Reach
Interactions (Clicks, Likes, comments)
Cumulative views (videos)
Conversions (tracked url)
1€ invested in influencer marketing = €9 of ROI (Forbes 2018)
