Via the KomLM agency
Influence marketing campaign
Bilbokid x Spin Master
For this campaign, the agency KomLM commissioned Bilbokid. Spin Master is launching this influencer campaign to promote the educational benefits of the Perplexus product range to the teaching community
Who is Spin Master ?
Spin Master is a brand of games and toys, convinced that games in general are an excellent educational medium.
The brand has several official licences, so that children can find their favourite characters.
Spin Master France also offers puzzles, plush toys, dolls to cuddle, interactive toys and radio-controlled vehicles, to satisfy all desires.
The brand has several official licences, so that children can find their favourite characters.
Spin Master France also offers puzzles, plush toys, dolls to cuddle, interactive toys and radio-controlled vehicles, to satisfy all desires.
Perplexus
The Perplexus product range supports the work of elementary school teachers with pupils in a playful way, on aspects such as concentration, motor skills and visualisation in space.
Perplexus are 3-dimensional ball mazes, originally invented by a sculpture and design teacher to develop his students' spatial visualisation skills. These labyrinths are enclosed in transparent spheres, which the player must manipulate in all directions to move the ball along a path strewn with various obstacles (tubes, stairs, ramps, etc). Each stage of the course is a different challenge and is numbered with a number engraved in the track to track its progress. Each time a mistake is made, the ball falls and the player must start again.
Perplexus are 3-dimensional ball mazes, originally invented by a sculpture and design teacher to develop his students' spatial visualisation skills. These labyrinths are enclosed in transparent spheres, which the player must manipulate in all directions to move the ball along a path strewn with various obstacles (tubes, stairs, ramps, etc). Each stage of the course is a different challenge and is numbered with a number engraved in the track to track its progress. Each time a mistake is made, the ball falls and the player must start again.
Influencers profiles recruited
Type of campaign :
Post photos + stories + blog articles
Post photos + stories + blog articles
Average community :
10,5 K subscribers
10,5 K subscribers
Target :
Teachers
Teachers
Children's profiles :
6 to 10 yo
6 to 10 yo
"I didn't know Perplexus at all before I applied for the partnership. I was first attracted by the fact that the labyrinth is in 3D. Spatial orientation is a very difficult skill for my students with disabilities. I was therefore curious to offer them a fun workshop to make them work and progress without looking like it (that's my credo!). As soon as I received it, my 7, 6 and 3 year olds were immediately won over. Of course, the handling was too difficult for my 3 year old but my older children played with it all weekend. No screens, just the Perplexus for 48 hours! It must be said that my husband and I were also quickly swept away by the perplexus challenge."
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