Your SaaS platform
dedicated to family marketing

Insights. Content. Reviews. Influence.

1st SaaS platform that combines insights, content, opinions and influence
on the parental target

A Bilbokid solution for all your marketing needs

Improve your customer knowledge by collecting highly targeted insights.
Have your products and concepts tested, regardless of when they are marketed, and gather highly targeted consumer insights from childcare professionals or parents, depending on the age of their children.
Surveys, testimonials, use tests, concept tests...
Create rich, varied and in situ content of your products for all your marketing materials.

Use the Bilbokid platform to recruit quality content creators.
Product shots, testimonials from parents, professionals, interviews with experts, product demonstration videos... Define your brief with the necessary transfer of rights.
avis e-commerce
Generate quality reviews on your product sheets and boost your traffic and sales!

Boost the quantity and improve the quality of reviews posted on your product sheets, on your site or your partner marketplaces such as Amazon, by soliciting constructive feedback from highly targeted consumers, education experts or health professionals.
Get your brand in front of your target audience with influencers.

Easily communicate with parents and teachers through recommendations from parental influencers, childcare professionals, teachers and healthcare professionals! Create, track and analyse your campaigns with ease.

Segmentation criteria specific to the family market

The most qualified network for the family target

parents, enseignants, pros petite enfance, santé
Bilbokid enables children's and family brands to communicate in a simple and effective way with the parental target group or through its influencers:
digital mums, teachers, childcare professionals, parenting influencers and health professionals.
Social networks and statistics
Household composition
Age of the children
Gender and name of children
Pregnant / Primiparous / Multiparous
Geo-location of home and occupation
Parenting professions and practice structures
Types of consumption and interests
Specificities (Homescooling, Family Instruction, ...)
Private / public sector and education sections
Classroom blogs
criteres de ciblage

A network of influencers of +100 million cumulative subscribers

Parent and teacher communities

18.5K subscribers on average, from 1K to 1.9M!
4% average engagement rate
An average of 135 applications per campaign
A presence in France, Belgium, UK, Germany, Switzerland, Italy, Spain
The possibility of targeting all social networks according to the target

The webmarketing agency pole

Specialist in target parenting, from pregnancy to the child's 14th birthday

Do you want to rely on our expertise to manage your communication and campaigns from A to Z? Bilbokid has an agency dedicated to the parental target group and offers three types of services: Studio, Shopping and Social.


Production and content

Content writing, blog creation and animation, newsletter creation, product photography... Our graphic designers, photographers and web designers have expertise and experience in the children and family sector.


Audience acquisition

Natural referencing, Google Ads campaigns, affiliation, marketplaces, retargeting, social ads... Our traffic managers manage their campaigns on a performance basis (per sale or per lead) and with a view to achieving a return on investment.


Influence and social media

Management of your influencer campaigns, community management, organisation of your influencer events... Communicate differently thanks to social recommendation and our partnership platform dedicated to the world of parenting.

Special relationships on the child and family sector

A vector of synergies and collaborations

As specialists in the children's sector, we know the issues of all the prescribers at their fingertips and have privileged relationships that allow us to propose solid and mutually beneficial partnerships.
Collaborations between brands, privileged access to platforms and advertising agencies, close relationships with parenting influencers, interventions by parenting experts or health professionals...
More than 300 brands in the sector already trust us !
Promotion de gamme de jeux Djeco
Campagne nostalgie 50 ans Journal de mickey
Bayard boxs tests influenceurs
Duo influenceuse mère - fille Darjeeling
Evenement influenceur parc attraction famille
Mega influence puériculture Nuna
Tests produits mode enfant look Orchestra
Sensibilisation des enfants au recyclage
Création de contenu premium Enfance paris
Campagne livre bébé Cewe
Test siege auto bébé Nania
Campagne baby food aliments de l'enfance
Campagne faire part de naissance influence
Campagne 50 ans Janod
Campagne rentree-noel literrature jeunesse pocket
social media puériculture
Communauté instagram green Tidoo
Tests produits calmosine soins
Test siege auto bébé Migo
Campagne bébé Sophie la girafe
Opération de Noel Vtech
Lancement de marque Les Bidibules
Lancement marque marché francais jeux enfants
Campagne dotations produits Neobulle
Campagne enseignants Goula
Campagne Noël enfants Joustra
Campagne grand-parents pour la gazette Famileo
Le Lombard jeunesse
Influenceurs enseignants Poulpe fiction
Campagne lancement de marque couches Carryboo
test produits mayoparasol
Campagne rentrée scolaire Kickers
Tournage plateau nikelodeon
Instagram enseignants stabilo
Campagne rentree scolaire etiquettes
Hachette collections jeunesse
Lancement de produits alimentaires
Evenement influenceurs parc tourisme le Pal
Articles de blogs maman Canopea

The Bilbokid barometer

in partnership with the Institute for Mothers (IDM Families)

baromètre Bilbokid étude parents
Parents are hyper-connected on social networks
Parents follow baby/child brands on networks
Parents buy products following influencer publications
Parents take into account opinions before buying

Join us on the Bilbokid platform!

Childcare professionals
Applications by campaign

Our articles in your mailbox

Once a month ! 

Contact us !

All means are good !
A simple question ?
Make an appointment ?
Want to see for yourself?
Our office
5 rue Baudin
34000 Montpellier

Contact us
Standard :
+33(01) 86 86 31 86 

Contact us by email
The Bilbokid team :