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Influence marketing campaign
Bilbokid x Apli Kids

Campaign managed by Apli Kids 
Apli Kids is launching this influencer campaign to promote their creative leisure games during the All Saints' Day holidays.

Who is Apli Kids ? 

At APLI, we want the little ones to learn while they play with our games, toys, stickers and crafts. Every child is unique. With his personality, his tastes and his learning pace. Playing is essential for their development. To develop and stimulate their multiple intelligences, abilities and skills.
Play is the way to learn. With the right toys, the happy children of today will be the curious, creative and humane adults of tomorrow.

Learning by playing

To introduce Apli Kids to our influencer communities, the brand offered a set of 4 products that define the APLI KIDS philosophy: Learn by playing !
The idea of this campaign is to promote activities during the holidays with APLI KIDS. Influencers received a 104-piece puzzle on the theme of the forest, a game based on gluing pompoms on illustrated cards, a set of dinosaur stickers and a game to create 4 paintings with glitter.


 

The Bilbokid proposal

  • Organise an Instagram post and story campaign
  • To take advantage of a strategic moment to make known and discover to the parenting community a selection of products
  • To promote the brand's creative and edutainment approach to the parental target group

Influencers profiles recruited

Type of campaign :
Post photos + stories 
Average community :
9,2 K subscribers
Parents-enseignants
Target :
Parents
Children's profiles :
From 3 to 6 yo

 RESULTS

10
Influencers

6400
Interactions
on post
59K
Reach
on posts
34K
Views
in stories
8 %
Engagement
rate

In summary

In product endowment
A campaign focusing on the brand's creative and edutainment approach
10 influencers recruited
aplikids1
aplikids2
aplikids4
aplikids6

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