fbpx
 

 

 
jouet-ecologie

Influence Marketing Campaign
Bilbokid x Didacto

Campaign managed by Didacto
For more than 25 years, Didacto has been the reference in terms of quality games for the educational world and children's professionals, because for them, "Playing" and "Learning" are two facets of the same action.

Who is Didacto ? 

For more than 25 years, Didacto has been the reference in terms of quality games for the educational world and children's professionals, because for them, "Playing" and "Learning" are two facets of the same action.
From early childhood to secondary school, Didacto is a recognised and privileged partner of pre-school and primary school teachers, but also of crèches, toy and media libraries, speech therapists, psychomotor therapists, old people's homes and all parents concerned about the development of their children !

Children and maths

How can we make our children love maths ? From kindergarten to secondary school, but also within the family, it is not always easy to make pupils understand and appreciate mathematical concepts, and sometimes maths can be frightening and blocking.
Didacto believes that mathematics is a key to discovering and understanding the world, and that there are many ways to approach it. This is why more than
500 games for all ages are proposed, at school or at home: mental arithmetic, geometry, space-time reference points, counting games, logic games.

The Bilbokid proposal

  • To make discover particularly original games adapted to professional or family practice
  • Use teacher influencers to highlight and promote the advantages of educational games
  • Communicate on the range of games available to Didacto

 Influencers profiles recruited

Type of campaign :
Post+Stories
Interactions
3000
Parents-enseignants
Target :
Childcare professionals
Children's profiles :
4 yo and +

RESULTS

10
Influencers

3000
Interactions

162K
Reach
on posts
83000
Views on Stories
3%
Engagement
rate

In summary

In product endowment
A campaign focusing on the brand's edutainment approach
10 influencers recruited
influenceur-ecole
didaco-influence-jeux
marketing-jeux-ecole