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Marketing influence campaign
Bilbokid x Editions du Ricochet

Via the Ribambelles conseil agency
For this campaign, the Ribambelles conseil agency commissioned Bilbokid. Editions du Ricochet wishes to promote this album to communities of parents and/or teachers who are DIY enthusiasts, close to nature and zero waste.

Who is Editions du ricochet

From wonder to knowledge... the books published by Editions du Ricochet pique the curiosity of young and old alike !
For more than twenty years, Editions du Ricochet has been happily exploring their favourite themes: nature, animals, the body, science, food... Specialising in children's books, the publishing house has developed a colourful catalogue with multiple collections, rooted in the world around us. Resolutely attached to the understanding of living beings and the harmony of the human body, she introduces us with freshness and pedagogy to amazing albums and documentaries. 

Je bricole les pieds sur terre 

After the succes of "Je jardine les pieds sur terre", discover now the ecological DIY approached here under a practical and documentary angle. With these 15 step-by-step tutorials, become the king of recycling and do-it-yourself, to the delight of young and old alike ! A clever combo of DIY tutorials and useful information on nature and its treasures, to  : create yourself from recycled materials. It is also an opportunity to learn how they were made and to go zero waste ! Grow up with valuable information on the origin or composition of materials (cardboard, plastic, fabrics), their production chain, the most ecological way to choose them ... enjoy the balance between Anne-Claire Lévêque's whimsical, and well-documented writing and Nicolas Gouny's colourful illustrations, who likes to bring out the poetry of small things with humour and tenderness. 

The Bilbokid proposal

  • Organise an Instagram post and stories campaign
  • Targeting parents of children aged 3 to 10 and teachers of pupils from GS to CM2
  • To promote the edutainment and DIY approach of the book, by recruiting parents and school professionals committed to this approach to purchase the book

Influencers profiles recruited

Type of campaign :
Post photos + stories
Average community :
12,3K subscribers
Parents-enseignants
Target :
Parents and teachers
Children's profiles :
3 to 10 yo

THE RESULTS

10
Influencers
parents/teachers
3K
Interactions
on posts
150,2K
Reach on posts
121,8K
Views
in stories
3%
Engagement
rate

In summary

In products endowment
A campaign focused on nature and DIY
10 influencers recruited
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