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Influence marketing campaign
Bilbokid x Vertbaudet

Campaign managed by Vertbaudet
Vertbaudet is launching this influencer campaign to communicate on its new home collections to the parenting community.

Who is Vertbaudet ? 

Vertbaudet is an expert and creative brand that meets all the needs of children from 0 to 12 years old : Fashion, Decoration & Furniture, Childcare, Toys and Maternity.
The brand relies for the most part on exclusive products offered at a
good quality/price ratio and on brands for which it is a distributor, particularly in childcare.

Decoration collection

The brand introduced us to its new inspiring and trendy home collections. Well thought-out furniture and decoration that will help children grow up. The brand offered our influencers to receive a rug from their new rug collection with an animal theme : dino rug, zebra rug, deer rug or bear rug ! These tufted cotton rugs brought softness and originality to the chdildren's bedroom and decoration !

The Bilbokid proposal 

  • Organise a post+stories campaign 
  • Bringing the new children's furniture and decoration collection to parenting communities
  • Rely on the authenticity of micro-influencer profiles that have a lifestyle editorial line and an interest in decoration

Influencers profiles recruited

Type of campaign :
Post photos + stories 
Average community :
12 K subscribers
Parents-enseignants
Target :
Parents
Children's profiles :
From 0 to 8 yo

 RESULTS

30
Influencers

30K
Interactions
on post
197K
Reach
on posts
64K
Views
in stories
10 %
Engagement
rate

In summary

In product endowment 
A campaign focusing on the new furniture and decoration collection
30 influencers recruited 
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